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FreeBusinessContent.net » Marketing » Ppc Management And Dealing With Adwords Quality Guidelines
Article Source: FreeBusinessContent.net
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Ppc Management And Dealing With Adwords Quality Guidelines
Author: BrianBasch
Total views: 31
Word Count: 532
If you are a regular advertiser who uses Google Adwords, you probably already are familiar with Google's Quality Score. Each and every keyword within your adwords account is assigned a quality score by Google. This score is calculated by Google to represent how relevant your keyword is to your advertisement and destination.
Perhaps nothing affects your adwords account more than your quality score. This score influences your minimum bid amount and your ad position for each keyword in your account. Because ad position and pricing are so crucial to the success or failure of your efforts, comprehending Google's quality score is a necessary evil.
In order to try to keep ads related closely to what the user is searching for, Google decided to introduce the quality score to adwords. Ideally, users will experience a better result if the advertisements displayed next to their queries are closely related to their area of interest. This is both logical and a bit idealistic: as any algorithm-driven ranking system is bound to have some problems with understanding every single keyword.
Google has revealed the following pieces to its quality scoring system:
1. How closely a keyword is related to the ads in its ad group. This element should cause advertisers to implement their ads and keywords in closely related units, rather than tossing all keywords together in one group. Doing the later will likely lead to high minimum click prices and lower ad spots.
2. How the keyword has performed historically on Google.com. This element enforces a long-term aspect to your advertising efforts. If you don't take care to work on your ad copy for a given keyword consistently, you will very likely be looking at a higher price for your advertising well into the future. Users who have ads with a higher clickthrough rate(CTR) are rewarded, so writing relevant copy that attracts visitors is required.
3. Past performance of you whole adwords account. Not surprisingly, Google looks at your entire account's history as a component of your quality scoring and bid pricing. Because of this, it highly recommended that you work to optimize and enhance your account's campaigns in order to reap the benefits that can bring to your advertising expense.
4. How closely your landing page relates to your effort. When a potential customer clicks on one of your ads, it makes sense that the page they are sent to should closely relate to what they are searching for. This benefits everyone involved as the user can more quickly find what they want, Google looks good for helping them find it, and you are rewarded by having a much improved chance winning that customer's business. This element of the quality score is more subjective, but makes sense from the big picture perspective. Google rewards your good service to their customers.
When you get right down to it, learning about and optimizing for Google's quality score system will only benefit your advertising efforts. Lower minimum bids and higher ad positions directly drive your return on investment higher, and are justifiably worth working towards.
Article Source: FreeBusinessContent.net
About the Author
Brian Basch has over 4 years of pay per click management expertise. Let him show you what you need to know in your ppc advertising efforts utilizing the exact same pay per click tactics he uses all the time. Find out more at http://www.propayperclickmanagement.com/
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