This article is for you if you know that a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. You want a way to see which ads are already performing well in Google AdWords. This article is going to show you a great strategy for finding out which ads are already performing well on Google AdWords.

First, let's agree that the main goal of your ad is to promote something on your website.

1.) If you use AdWords to generate sales leads for your business by giving away something for free on your website in exchange for your potential customer's contact information then your ad copy should clearly promote your free giveaway.

2.) Do you sell products directly on your website? If so your ad copy should clearly shout out the main benefit(s) of the product you're selling.

Here's the fastest way to find great ad copy ideas for your AdWords campaigns. Get our a sheet of paper and a pen and write down your main goal (generate sales leads or generate sales).

Write down a keyword or key phrase that is important to your product or service.

Let's go to Google.com. Now enter in your keyword and hit the search button. Once the page loads you should see several ads at the top and right hand side of the page. Take a few moments and read through these ads. Do any of them have a similar offer to yours? Write down the ads that have a similar offer to yours.

In this step we're going to have Google show us which ads are performing the best. You'll see which ads have good Click Through Ratio's already.

Let's go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). "Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google's goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.

Now that you've searched again using this method you should see some ads again. Look closely at these ads. Do they have a clear offer in the ad copy? Jot down the ads that appear to be promoting something similar to what you want to promote. Now you have a good starting point for your ad copy.

I use this technique every day when I'm launching a new campaign. When I want to find out which ads are already performing well in Google this is the technique that I use. You know have a great way to find good ad copy ideas for your own ads.

I hope that you found this article useful and that you'll get some great ideas for your own ad copy.

Conclusion: You ad copy is your salesperson. Always clearly promote your offer and have a call to action in your ads and you'll be well on your way to writing great Google Ads.

About the Author

Jeremiah Baker has worked with over 60 of the nations top firms to help them use pay per click management to increase sales and sales leads. Take Jeremiah up on his free 30 minute AdWords review at www.JeremiahBaker.com

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