Imagine the perfect business with me... A visitor comes to your site and the first thing she sees is an invitation to your newsletter. Now, she may not want another newsletter in her inbox at this point, but as she reads, she is intrigued.

Hey, this guy makes sense! He thinks the way I do. I need to know more.” She signs up online, and is soon enjoying your newsletter.

Autoresponder number 1 does its job –it collects the e-mail address, and sends the newsletter with no input from you.

(This is called a contact management online autoresponder, but don’t let the big name scare you!)

Next, your visitor checks the product reviews. Since you’ve done a great job explaining all the benefits of your product, she understands the value and decides to buy.

Once her order is processed, and e-mail is sent to her. She’s thrilled at the bonus that you’ve added to this product. Getting something for nothing really made her day.

Autoresponder number 2 has done its job.

Seven days later, your customer gets another e-mail. This e- mail asks how she enjoys her product, whether it was helpful, and how your business fulfilled her expectations? At the end of the e-mail, she is also asked for a short testimonial. She e-mails her replied, and you have a new testimonial to put on your webpage.

Autoresponder number 3 has done its job.

Each week, your customer receives another e-mail. Not only does this help them with product support, the e-mail also offers valuable tips designed to keep them reading. Your clients benefit from tips on expanding their business, including information on how to build a free website without pay.

This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer’s mind.

Autoresponder numbers 4 through 10 have done their jobs.

You can use this method to keep track of what your customers are buying, and what their preferences are. Perhaps the client who’s bought a $10 e-book would be also interested in the $75 home study course. Another customer who bought the home schooling curriculum for mathematics may also want the literature home schooling curriculum.

Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention.

She clicks on the link and buys the related product. Auto responder number 11 has done its job.

Do you see the value of my secret agents, my autoresponder friends? They work all the time, even when I don’t. I can spend time with my family, sleep, develop more products, anything that pleases me, and my auto responders will keep working without me.

They have done their job well and I will be taking them out to dinner to celebrate another record breaking year for FamilyEbiz.

About the Author

Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining these steps, visit Start Home Business right now. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.

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