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FreeBusinessContent.net » Home-based-business » Business Pre-Flight Check Lists For My Internet Business
Article Source: FreeBusinessContent.net
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Business Pre-Flight Check Lists For My Internet Business
Author: TrishaFrauenhofer
Total views: 31
Word Count: 529
I have a confession to make. This is my second Internet business, and I'm starting it having learned from the mistakes I made in the first one. I took a course at the Small Business Administration on business management and planning, and I'm amazed at how many things I did wrong the first time. Consider this a blueprint for avoiding the mistakes I made.
The overall structure of my internet business check list is the business plan. It should cover the steps you want your business to grow through, factoring in cash reserves, cash outlay, marketing budget and operating capital. Fortunately, internet businesses are low overhead operations.
A good web designer, I have found is always a valuable asset to My Internet Business Pre-Launch plan. If you want a professional looking online shop or firm then you will need to invest in a reputable web design firm.
About the only thing I did right last time was learn the ins and outs of using Register.com for setting up my domain names. My designer helped me find a hosting provider who could install the software I wanted to make this all work, which helped a lot.
As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us - it's better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.
When designing the site (or working with the designer), remember the KISS principal: Keep It Small, Stupid. No matter how shiny the graphics are, no matter how whiz bang the Flash animation is, your goal is to have something that loads almost instantly. Take the time to hit your site with a dial up modem; if it takes long enough that you wouldn't wait for it, make a low graphics main entry page and work from there.
So, the next step, after the site is up, is bringing in visitors. This is the marketing part of the business plan, and near the end of the pre flight check list. In most cases, this means getting your shop into the top twenty results for a search engine keyword hit. There are countless articles on how to do this, but the realistic way to do it is Google Ad Words.
Traffic building is still something of a black art, but I'm focusing on keyword ad buy purchases - and believe it or not, advertising in the Daily Nickel newspapers. Since what I sell is household items, and tips on home organization, it's a natural mix of old style advertising and new. I also make sure that I'm in the Organizer's Circle of blog referrals, which helps a lot on getting on to social networking sites and builds relevance ratings.
Article Source: FreeBusinessContent.net
About the Author
Trisha Frauenhofer is an online marketing professional who loves teaching her most powerful online secrets including the My Internet Business
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