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FreeBusinessContent.net » E-commerce » Do You Shop Or Sell Products Online? A Must-read
Article Source: FreeBusinessContent.net
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Do You Shop Or Sell Products Online? A Must-read
Author: RickLondon
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Word Count: 1093
Every day the emails arrive. "Rick, you have too many stores!!", or "Rick, how in the world am I going to find what I want or need in all your shops?" etc. The general theme is "Why so many web stores?" I will do my best to answer.
I wish I could just say, "that's my income" and that would answer it. But a lot of people don't understand that cartooning is a business and it does not just mean, ink on pad sent to newspapers anymore. In fact, publishing does not hold a candle to the licensing of products. Even though I know from looking at competition, we price our products fairly, we sell a lot of different products, and, by pricing low and selling a lot, like Wal-mart, though admittedly not as big, we make more money than if we marked items way up. Word gets around if one carries quality products at reasonable prices...and fast.
Also, one day, and I hope it is in my lifetime, I would love for you, the Internet surfer to google cartoons or funny gifts and two full products of just my stores appeared on your screen. How very neat, eh? Arrogant, sure, but very neat. I am told that in any given year there are approximately 10,000 cartoons on the Internet and out of those 10k cartoons only about 5 or so last longer than a year. This is our tenth year and to be honest, we didn't even start to monetize the site with stores until 14 months ago; and even think about Google Adwords until a few years ago? Why? Because we really looked at the entire thing as a hobby and everyone was pitching in during our spare time. I remember around 2004 emails began pouring in from publishers worldwide wanting to buy permission rights for our cartoons. I hardly even remembered what that meant. Remember, it was all a hobby for me.
Though all our sites are free to visit, even the stores, our Londons Times Cartoon site is non-monetized except for the few Google Adsense ads. We did that on purpose. We built the largest offbeat cartoon site on the Internet and promised access to all cartoons for our fans. We've kept that promise for ten years, no membership, no credit card, just good laughs, and never a fee. Why? Laughing is more fun when it is free. You may think it might not be as funny with no charge. Not to worry, our stores make a profit and we keep the prices low. We want to always keep it that way; as, with 8500 original cartoons, mostly in color, we look at it as a cyber-museum of sorts, and to make it a membership site, as we once thought about doing, to us, would dampen the spirit of the whole idea of it. Why pay for the opportunity to have get out of breath from a great belly-laugh
We have looked at all the available merchandise on which to manufacturer our cartoon images, and stuck with about 60 different items.
Other mass-sellers I've discovered are coasters, sweats, hoodies, aprons, clocks, infant wear, thongs, kids tees, sweats, and teddy bears, men's women's tops, baseball jerseys, tote bags and a number of other items that have surprised me.
Rather than open one big store, I launched several large stores and a number of niche shops. This gave me a chance to test the market and see who liked what.
There are other reasons for operating out of more than one web store. Many shoppers don't want to go to a large department store, for instance, many shoppers know exactly what they are looking for and if they know the store that has it, they can click the mouse, find the product, and order. That is what has made the Internet so convenient for shoppers. It is fast and easy.
Some shoppers for instance, know they want a funny but romantic holiday gift for their soulmate so they are more likely to visit our thong store, AThongInMyHeart.Com, rather than RickLondonCollection.com or Ricklondonwear.com simply because they don't have to wade through other items and can find exactly what they want click, buy, and have it at their door within a few days, and not too many days longer overseas.
Whether it be aprons, greeting cards, or coffee mugs and other such online shopping store items in which we have narrowed it down to niche marketing, they know they can find it at one or all of our stores. We do not charge any more for products that are in those stores, that are also in our larger stores, we simply offer an alternative quicker convenient buying method for those who do not want to spend a lot of time on the net shopping.
Just because we do it this way, does not mean it is "the way" to do it. There are so many other ways to sell oneFs wares on the Internet, and money need not be the only motivator.
We get a kick out of watching the stastics from sites that measure rankings and such and see how each site is doing. Generally they remain popular and gain in popularity as the days go by (thanks to you) and it keeps us motivated to keep our creative juices flowing.
Do you enjoy online shopping as much as I do? I love it because it is so nice to find items that are difficult if not impossible to find in real shopping malls, you may enjoy comparison shopping channels like Shop.com, Google Base and other shopping channels. I enjoy using those for home entertainment, computer equipment etc. But they really are not made for the niche shopper looking for that one-of-a-kind product that can only be bought in one store (and its affiliate stores) priced identically.
I also look on Ebay, Shop.com etc. to see ifa particular online store has items featured there. I check their rankings on Ebay particularly if they are. For instance, 3drose, our manufacturer, sells our products on Ebay, Shop.com, Amazon.com and various other shopping channels. I check their ratings. We are fortunate with 3drose. They have a 99.4% positive feedback rating with almost 12,000 transactions, being one of Ebay's oldest and largest power-sellers. This helps us, of course, as we want the quality of our products to be top-notch.
Article Source: FreeBusinessContent.net
About the Author
Cartoonist/Entrepreneur Rick London started as a cartoonist and it was "only a hobby. Now he has 9 e-stores of comic gifts including the award-winning Rick London Collection Rated Funniest Cartoon Gifts & T Shirts On The Net Rick London Collection
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